Dear Russ & Brad,
Following are my notes on the layouts and links of the
primary websites we need to be concerned with
Again -- I've had to do a lot of legwork in this area
on my own behalf.
One of the first issues I had to deal with at the
FUNNY PAPERZ,
http://www.wonder-books.com/funnypaperz/
FUNNYPAPERZ.COM
was how to organize literally thousands of images
under hundreds of topics collected over dozens of
years.
I chose the myth of a newspaper -- thus the many
different articles organized in order of importance
beneath the headline of my homepage.
Pls. see image 1
Signature Fundrasing has a similar need: many hundreds
of products, thousands of participants and at least 2
dozen links on your homepage -- yet something is not
quite right in spite of your own phenomenon.
At first glance it looks like you are a candy company!
Pls. see images 2, 3
And while that may have been your primary sales tool
when you began 10 years ago -- Happy anniversary BTW!
-- today you are the leading gift/catalog/source in
the country -- if not the world.
But your "big guns" those gift/award catalogs are
relegated to a minor link in the lower left column of
your home page.
Further -- your claim to fame and current hot
property: your fantastic videos -- at at the very
bottom.
As all the dust begins to settle from these initial
discussions about the KidZone-USA area --
I would also like to help you reorganize the
presentation of your main fundraising division.
Actually it could be part of the same thing if we do
it right.
My eyes are on Disney.
Pls. see images 4, 5
Disney.com has done an impeccable job of incorporating
links to all of their assets thru the image map on
their home page. Corprate info, Program, Theatrical,
DVD, Historical Archives, Online Gaming as well as
Vacation Planning and Cruise Ship reservations!
What makes them the best at this is the incorporation
of their own mythology centered in the "Happiest Place
On Earth" -- their corporate flow chart is a virtual
knock-off of the real-life Disneyland Park.
Abundant advertising and cross-sell opportunities are
evident and yet not overwhelming -- even to one as
jaded as myself.
Pls. compare this to the WB -- which I find blatant
and patently more cloying
Pls. see image 6, 7
-- almost 80-90 percent advertising before you finally
get to a true "kids link".
Pls. see image 8, 9
I suspect this is similar to the same distinction
people are making between you and your competitors
with regard to the commercial aspect of fundraising
and the careful way you balance your school
assemblies.
With regard to a Film Production Co. interface,
this was one of the links I provided in my early
correspondence with you -- a multimedia portal that
displayed main title logo, marketing positioning
statement, storyboards, QuickTime movie trailer as
well as links to both Author and Artist's websites.
http://www.wonder-books.com/funnypaperz/the_bench.htm
THE BENCH
Pls. see image 10, 11
You are no longer a fulfillment house to Disney, WB or
anyone else -- you are your own fledgling
entertainment company.
I would like your website to be on par and competitive
at every level -- thus ensuring your present stature
and reserving your future accolades.
Best!
Joe King
"That Joe Guy"
Making the world a funnier place...
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